GENESIS

Genesis is not the biggest brand out there and we like it that way. When a group of riders have ideas for a particular style of bike that is carried through from drawing board to final product without dilution, the end result can be a unique product. With design not done by committee and decisions made only by riders, Genesis can focus on creating a bike a particular way, in turn offering something that's not quite custom and not quite mass market.

We can work with the individual tastes of a unique home market, as well as ensuring our bikes meet the demands of the most challenging conditions in the world. We've developed a unique take on bikes that's free from pressures for a global average. At the same time, we're free to take on board influence wherever we find it. It's an interesting place to be.


At times the line between work time and leisure time can get a bit blurred for us. Off-road rides, the daily commute or road miles can all be potential product testing time as well as simply what we do. There are times when we ride to test and there are times when 'testing' is forgotten as the enjoyment of the ride takes over. For us, that's when the lines get blurred the most. It's also the sign that a bike is fulfilling our aims - allowing riders to ride to the best of their ability, adding both confidence and enjoyment.

The Genesis 2011 range is a collection of bikes with many differences but one thing in common - all of them have been refined by people who prioritise enjoyment of the ride over anything else.

There are currently no products from GENESIS in our site.
Please Contact Us for details of this range of products.

If you can't find the items you are looking for within our main site, you should be able to view the complete range from GENESIS by visiting their own website: (although please be aware that not all products may be available within the UK)



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